Clarissa Reformina

Clarissa Reformina has over 15 years of music and entertainment experience. She is currently the SVP of Strategy at Raedio LLC, Issa Rae and Benoni Tagoe’s Audio Everywhere Company. Her expertise lies in creating high impact strategies for music increasing exposure, cultural relevance, and revenue. She maintains relationships and continues to expand a vast network within music and entertainment companies globally. Clarissa is efficient in using data to optimize strategy and find new creative & unique opportunities.
With over a decade of experience working at the top Hollywood agencies, she has a 360-degree approach in expanding brands in all entertainment verticals across music, film, tv, and short form content. With her keen interest in technology, she enjoys creating operational efficiencies to scale businesses for growth.

Clarissa has a proven track record of working with entertainment and brands to optimize consumer engagement and increase success. She has the ability to identify talent early and work closely with their teams to develop their businesses worldwide. She has worked with Justin Bieber, Nicki Minaj, Chris Brown, Usher, Ne-Yo, Chance the Rapper, Travis Scott, Playboi Carti, Brent Faiyaz and others. She has created partnerships with Google, Instagram, Nike, Walmart, Honda, Anheuser Busch, and others.

Clarissa has a B.S. in Business Administration from Boston University, where she graduated cum laude. At an early age, Clarissa always had a passion for music and drive for business interning at New York’s Top 40 radio station Z100, RCA publicity department, Sony Global Digital Business Group, and was a college marketing representative for Sony in Boston all prior to college graduation. Clarissa is the youngest of five children. She was born in Manila, Philippines and immigrated to New York with three sisters, brother, and loving parents. She is passionate about creating positive change through entertainment and bringing more opportunity to diverse women and men in the business.