Darwin Guard

Darwin Guard's journey into branding began with an academic foundation in Corporate Communication and Graphic Design at Baruch University in New York. After completing his education, he embarked on a career in branding in New York City as a freelance creative consultant, collaborating with diverse clients to navigate markets, define and design brand identities, and craft compelling narratives.

Motivated to impart his knowledge and experiences with his homeland, Saint Lucia, Darwin returned to establish his brand consulting business, Bold Inc., bridging international best practices with Caribbean cultural flavor's. As the CEO, he oversees the continuous evaluation and innovation in the company's design and strategy practices while serving clients on branding and communication design, helping them achieve a lasting and impactful brand presence in the market.

Beyond his executive role, Darwin's influence extends into the cultural fabric, creating the brand U4RIA, a celebrated annual carnival event that has become an integral part of the cultural landscape.

Darwin also serves as the Chairman of the Saint Lucia Cultural Development Foundation.