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Donovan White


Mr. Donovan White was appointed Director of Tourism in February 2018, bringing to the Jamaica Tourist Board (JTB) over 25 years' experience as a senior executive in marketing and business development.
A strategist and business leader, he is responsible for promoting and further enhancing Jamaica's reputation as the premier destination in the global marketplace, He is keen on leveraging existing industry relationships with investors, hoteliers, visitors, and key stakeholders to help the JTB embrace the new global paradigm shifts in tourism.

Since taking the helm, Mr. White has led a strategic repositioning to ensure that the destination continues its growth trajectory for arrivals, with Jamaica exceeding the four million visitor mark recorded in 2019 and the expectation for Jamaica to exceed those numbers in 2023.

With the effects of the pandemic bringing about a new normal, White has advocated for the adoption and use of technology to effectively connect with our core, new and emerging markets. Donovan has led his team through what has now become a competitive market in the digital space. On record he has successfully implemented several award-winning digital activations including 'Join Me in Jamaica', 'Escape to Jamaica' and the new Comeback Campaign which was first shared with the world on digital platforms. He has also successfully piloted the mission of expanding ease of access to the Destination and continues to work to position Jamaica as the gateway to the Caribbean through increased airline partnerships.

Before joining the JTB, Mr. White was the Vice President of Cable & Wireless Business, Jamaica. He also served as Vice President, Marketing, Sales & Media Services at Columbus Communications Jamaica Limited (FLOW) and other key positions in commercial development across the private sector.

He serves on several public and private sector boards, including the School of Computing & Information Technology (The University of Technology). The current Chairman of the Consumer Affairs Commission and the Fair-Trade Commission, he is also a member of the Board of Directors at the Tourism Enhancement Fund; the Tourism Linkages Network; Professional Football Jamaica Limited and Caribbean Tourism Organization.
Mr. White is an avid sportsman and serves as the Director and President of the Waterhouse Football Club.

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