Omar Johnson

Omar Johnson is the Founder and CEO of Øpus Intelligence, a cultural intelligence platform
giving artists the power once reserved for the world’s largest brands and record labels.
As the founding CMO of Beats by Dre and later Vice President of Marketing at Apple, Omar
helped redefine how music, culture, and technology converge—building a brand that moved
seamlessly from headphones to artists to global identity. His work has shaped iconic campaigns
and cultural moments across Nike, Apple Music, LVMH, Google, and with many of the world’s
most influential musicians and creators.
But through that work, Omar saw a structural problem the industry never addressed.
Artists have always driven culture—but everyone else owned the intelligence.
Labels had teams. Brands had agencies. Platforms had data.
Artists had instinct—but not systems. Øpus Intelligence was built to change that.
Øpus is a proprietary AI platform that gives artists a living intelligence layer that thinks with them.
The equivalent of having the best strategists, agencies, and cultural operators behind Nike, Apple,
and Beats by Dre—plus Omar Johnson himself—working in real time, tuned to an artist’s voice,
audience, and ambition.
Øpus enables artists to see cultural moments forming before they break, understand brand
alignment before deals are offered, and design careers—not just releases. It turns instinct into
leverage and vision into strategy.
At the Island Music Conference, Omar will show artists and music executives how Øpus
Intelligence and AI can finally work for talent—not extract from it. Because the future of music isn’t
just about reach. It’s about ownership of intelligence.
“Øpus gives artists the intelligence layer the industry always had—but never shared.”
