Steve Billings

Steve Alexander Billings is the Chief Executive Officer of SunCity 104.9 FM, a Licensed Customs Broker, Vice Chairman of the Media Association of Jamaica (MAJ), and an Executive Member of the Customs Brokers & Freight Forwarders Association of Jamaica (CBFFAJ). He also leads a diverse portfolio of enterprises, including Billings & Billings Customs Brokers, SunCity TV, Braeton Connection (record label), and serves as Franchise Owner of the Portmore Music Festival. Widely regarded as a steady and reassuring presence in radio, Steve brings strategic leadership and vision to every venture he oversees.

With over a decade of experience in direct media sales and management, Steve is a firm believer in traditional values, championing caution, prudence, consistency, and unwavering dedication to client service. His commitment to these principles has been central to his sustained business success and professional reputation.

Steve remains deeply committed to transforming the radio broadcasting landscape in the region. His authentic connection with listeners and his ability to seamlessly integrate business solutions for clients have positioned SunCity 104.9 FM as a uniquely influential media brand. Under his leadership, the station has continued to grow from strength to strength, consistently meeting challenges and surpassing industry benchmarks with the support of a strong and dedicated team.

He attributes much of his success to maintaining accessibility and responsiveness to client needs, a philosophy he considers fundamental to effective business leadership.

Born in the United Kingdom, Steve was educated at Ardenne Preparatory School and Jamaica College, and later pursued higher education at the University of Technology, Jamaica.

Outside of his professional pursuits, Steve values quality time with his two sons and enjoys biking, bird shooting, and experiencing the natural beauty and culture of Jamaica.