Steve Greenberg is a music executive and record producer, currently Founder/CEO of S-Curve Music, based in New York. S-Curve has had great success with a wide range of projects, including releases from such artists as Baha Men, Joss Stone, Tom Jones, Netta, Andy Grammer, AJR (whom he manages), Duran Duran, Bruce Melodie featuring Shaggy, Maxi Priest, Fountains of Wayne, Netta, Leslie Odom, Jr. and many others.
Steve is a two-time Grammy Award winner: In 2001 as producer of “Who Let The Dogs Out” by Baha Men and in 2020 as album notes writer of “Stax ‘68”.
While President of Columbia Records in 2004-2006, he discovered the Jonas brothers and produced their debut album, “It’s About Time”. Prior to founding S-Curve, Steve was Head of Artists and Repertoire for Mercury Records, where he discovered the pop/rock group Hanson and served as executive producer of their debut album, “Middle of Nowhere,” which sold over 12 million copies worldwide and was nominated for three Grammy Awards.
Steve produced Andy Grammer’s 2015 platinum-certified S-Curve release “Honey, I’m Good” which was one of that year’s Top 10 best-selling singles in the US. He also produced Andy Grammer’s debut platinum-certified single “Keep Your Head Up” as well as Joss Stone’s Top 10 “Mind Body and Soul”, for which he was nominated for a Grammy Award in the Best Pop Album category.
Steve began his career as a radio and print journalist, based first in Washington, D.C. and subsequently in the Middle East. In 1981 he served a stint as a disc jockey on the legendary Voice of Peace pirate radio station, which broadcast from a ship in the Mediterranean to all nations in the region in the name of peace..
Steve holds a Master's degree in Applied Communication Research from Stanford University and Bachelor's degree in International Relations from The American University in Washington, D. C. He also spent a year as a Research Scholar at the University of Pennsylvania's Annenberg School of Communication. He contributed a chapter on the pop music culture of the 1980's to the anthology "The 80's", published in 2009 by Oxford University Press and a chapter on Sugarhill Records to “The VIBE History of Hip Hop” (Three Rivers Press, 1999). He has served on the adjunct faculty of NYU’s School of Recorded Music, where he has taught a course on the history of the music industry.
Steve hosts the music history podcast “Speed of Sound” produced by iHeart Media. In 2014, he had his first book published, entitled "How The Beatles Went Viral In '64", about the Beatles' rise to U.S stardom. This was excerpted as a cover story in Billboard Magazine in January of 2014.