Olisa Abidua
In the future, when Nigerians stop to take stock of the growth of the entertainment industry, Olisa Adibua’s name will receive prominent mention. With over 25 years experience in the entertainment industry at present, Olisa Adibua is one of the most recognisable names in Nigeria’s entertainment scene. Over the years, Olisa has built a solid career that spans television, radio, film and live events. With a reputation for thorough professionalism, the entertainment entrepreneur ranks among the most in demand music, radio and television executives on the African continent. Renowned for his astute intelligence and hands on style, which ensures the job gets, according to
specification, Olisa has been at the cutting edge of African electronic media and entertainment since 1988.
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Olisa is one of Africa’s top music executives, a serial entrepreneur; a masterful MC and Corporate Motivational Speaker; an in-demand television and radio presenter; a talented stage, television & film actor; and video director. He is Co-Producer of AFRIMA (Africa’s biggest music awards), the Founder, Storm Records; Founder, Perceptions Media; Founder, Broken Records; Founder, Olisa.tv; Founder, Fadashion.com; Executive Director, Mymusic.com.ng; and, Creator, The Truth With Olisa.
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Early Days
Mr. Adibua started his career in electronic media as an independent presenter, producer and director with the Nigerian Television Authority (NTA) during which he developed and anchored popular magazine/light entertainment programmes such as “Top of the Pops”
and “Super Sounds”. He then went on to present, produce and direct a variety of weekly programmes such as “Clapperboard Rap Show” and “Soul with Sprite” for Nigeria’s first independent private television station, Clapperboard Television, as an independent
Producer and Director.
Giant Strides
As his career blossomed, Olisa took the Nigerian entertainment and media space by storm. Partnering with a host of corporate bodies and blue-chip clients, Mr. Adibua developed or consulted on a variety of platforms across various media apertures. Olisa
hosted the MTN Nigeria's Y’ello Television and Radio shows, made numerous appearances as a host or as part of media campaigns for events including Project Fame Africa, Sean Paul tour, Wyclef Jean tour, Star Mega Jam, Face of Africa, The St. Moritz Style Awards,
Thisday Fashion Show and music event, Launch of MTV Base Africa, Nigerian Television Authority's Charity Telethon in aid of Ikeja Cantonment bomb victims among others. He was at the fore of the development of groundbreaking shows like Apprentice Africa, Big
Brother Nigeria and worked with other blue chip clients like Mercedes Benz, Nokia, British Airways, Moet & Chandon, Oceanic Bank, Audi, British American Tobacco, Nigeria Breweries, Hennessy, United Bank For Africa, Chicken Republic, Virgin Atlantic, Johnnie
Walker, Motorola, Guinness, Starcomms, Virgin Nigeria, Gillette Razors, Coca Cola to develop compelling multimedia content and events. Mr. Adibua was host and an executive producer of the music reality show, Naija Sings. From 1998 to 2008, Olisa hosted the number one afternoon drive time radio show on 96.9 Cool FM till he moved in 2009 to launch the current No. 1 radio station in Nigeria, THE
BEAT 99.9FM, as the morning drive-time host and Programme Director, a role he also performs for a Pidgin English radio station, Naija FM 102.7. Olisa was instrumental to the establishment of The Beat FM in London as well as South Africa.
As a co-founder and executive director of Storm 360, Olisa is a part of a formidable team that is steering a company that is a leader in the Nigeria Media and entertainment industry. Olisa Adibua's good standing within the industry vast experience and diverse talents have made him a brand name recognized not only in Nigeria, but across the African continent and amongst Nigerians in the Diaspora.