Jahvel "Jahvy" Morrison

Jahvel “Jahvy Ambassador” Morrison is a Jamaican music producer, artist manager, and creative entrepreneur best known as the founder of Tru Ambassador Entertainment. A respected force within dancehall and Caribbean music, Jahvy has built a reputation for crafting emotionally driven, melodic productions that bridge traditional Jamaican sounds with contemporary global trends.

Formally trained at the Edna Manley School for the Visual and Performing Arts, Jahvy’s foundation in music theory and creative development sharpened his natural ear for hitmaking. His professional journey began in 2012 with his first official production for Bugle on “Don’t Give Up”, a record that set the tone for his purpose-driven approach to music.

Over the years, Jahvy has produced and contributed to major dancehall moments, working with top-tier artists including Alkaline, Kranium, Mavado, and Shenseea. His catalog includes standout riddims such as “Soul Survivor” and hit records like Alkaline’s “Mirage” and “Ocean Wave”, praised for their mood, clarity, and crossover appeal.

Beyond production, Jahvy is a strategic manager and talent developer. He discovered and manages rising dancehall star 450, guiding the artist’s growth from underground recognition to mainstream momentum. His management style blends creative direction, brand positioning, and long-term career planning.

Jahvy has also positioned Tru Ambassador Entertainment as a culturally influential brand, securing partnerships with major corporations such as Flow, Wray & Nephew, and luxury automotive brand Jaguar, while maintaining a working relationship with Atlantic Records. These collaborations reflect his mission to elevate the global image of dancehall by aligning the music with premium lifestyle and international markets.

Grounded in faith and purpose, Jahvy consistently emphasizes putting God first and using his platform to promote excellence, discipline, and positivity within the culture. His overarching goal is to make a lasting global impact—creating high-quality Jamaican music that resonates emotionally, travels internationally, and proves the genre’s undeniable commercial power.