Portia Clarke

Portia Clarke is a senior music industry executive and cultural strategist with over 15 years of experience shaping global music, lifestyle, and brand activations at the highest level. She currently serves as Head of Marketing at BET UK, a Paramount brand, and is the Founder of Aisle Forty Four, her creative marketing strategy and cultural consultancy .

Formerly Chief of Staff at TMG, Portia oversaw commercial operations across entertainment and marketing for leading live experience brands, marketing including Afro Nation and Piano People. She has also held senior leadership roles within the major label system, notably as Head of Marketing at Universal Music Group (Motown Records and Virgin Music UK), where she spearheaded campaigns for UK and international artists including Tiana Major9, Babyface, City Girls, Fredo, Krept & Konan, NBA YoungBoy, and Nemzzz.
Portia made history as the first-ever Genre Lead at Warner Music Group UK, where she was responsible for exporting Black music internationally. During her tenure, she delivered chart-topping and award-winning marketing campaigns for artists such as Tion Wayne, Russ Millions the first drill global.

No1 and platinum record , Ghetts, Pa Salieu, Kojey Radical, and Stalk Ashley. Her achievements include multiple global No.1 records, gold and platinum certifications, and securing Pa Salieu’s debut performance on The Tonight Show Starring Jimmy Fallon—a landmark cultural moment for UK music on a global stage.
Alongside her executive career, Portia has built a highly respected consultancy practice, delivering brand strategy and cultural activations for some of the world’s most influential companies, including Red Music, Bacardi, Sony 4th Floor Creative, Black Butter Records, Pepsi, Spotify, Clarks, Atlantic Records, Monster Energy, and Campari. Her global portfolio spans the UK, USA, and the Caribbean, producing high-impact cultural moments at the intersection of music, lifestyle, and diversity.

Her award-winning work includes producing Bacardi’s four-part documentary series Sound of Rum, which won three Brand Film Festival Awards, and curating Bacardi’s first-ever Notting Hill Carnival stage, featuring Major Lazer, Stefflon Don, Giggs, and Mr Vegas delivering record-breaking global engagement for the brand. Through Aisle Forty Four, Portia has also produced Red Bull Culture Clash events in Jamaica, London and Atlanta a total of 6. as well as multiple high-profile Wray & Nephew Notting Hill Carnival stages, most recently celebrating the 2025 winning crew Spice Army alongside Patrice Roberts, Ricardo Drue, and Alison Hinds.

At the end of 2025, Portia was inducted into the Women in Music Roll of Honour by Music week in recognition of her industry-defining contributions and game-changing impact across more than a decade and a half. That same year, through Aisle Forty Four, she led the launch of PUMA’s Jamaican colourway showcase and organised a UK benefit concert in response to Hurricane Melissa, raising over £20,000 for relief efforts.

Recognised as one of the industry’s leading creative Marketing executives, Portia has been named to Pitch’s Top 100 Creative Superwomen, the 100 Influential Women of Colour list by Black Magic Network, and the She Said So Alt List.

Grounded in a 360° approach to music, culture, and community, Portia continues to honour her heritage through sustained charity, diaspora, and cultural work bridging global brands, artists, and audiences while creating meaningful, lasting impact.